DUOLINGO
Duolingo is the most popular mobile learning platform and the most downloaded education app worldwide
Eddy Nieto and Nevin McRay were previously business partners, co-running a motion design studio in Detroit, USA called Hobbes. In 2024, Hobbes was acquired by Duolingo, becoming a part of its in-house Design Studio. Now, Eddy and Nevin are Creative Director and Head of Design Studio Product Team respectively, leading teams at Duolingo to build product experiences that make the best education in the world universally accessible.
What storytelling strategies does Duolingo’s creative team use to keep millions of users coming back every day? Eddy Nieto and Nevin McRay lead teams at Duolingo behind the app’s animation, characters, sound design, and haptics.
In this talk, they’ll share how visual storytelling and product thinking come together to help people learn better. Expect a peek behind the curtain at how delight keeps learners engaged, and how small design decisions can make a big impact.
Duolingo is the most popular mobile learning platform and the most downloaded education app worldwide. The app makes learning new languages, math, music and chess fun with bite-sized lessons that feel like playing a game. The company’s mission is to develop the best education in the world and make it universally available. Duolingo offers lessons in music, math, chess and language with over 250 total language courses from Spanish, French, German and Japanese to Navajo and Yiddish.
