Özgür Taşar
An MRI scan can be daunting for children — a long procedure inside a loud, unfamiliar machine. While we can’t change the fundamentals of the technology, we can improve how it is experienced. In this talk, Özgür shares how they combined gamification and storytelling with physical and digital design to create a holistic coaching and guidance solution that supports children throughout their entire MRI journey, from home to hospital.
Everyday experiences, from a hospital visit to buying a latte at the corner coffee shop, are full of challenges, big or small, waiting to be improved. Yet it can quickly feel difficult to know where to start. In this hands-on workshop, Özgür introduces the Experience Flow tool, a simple way to visualize and think about any human activity. You’ll learn how to observe, map, and improve real-life situations step by step. No design background required, just curiosity and an interest in making everyday experiences better.
Özgür is the Senior Experience Lead for Ambient Experience at Philips MRI. With 20 years in design, he blends physical, digital, spatial, and game design to craft seamless healthcare experiences. His award-winning work spans healthcare, consumer electronics, personal care, and lighting, recognized by Red Dot, IDEA, iF, IxDA, and Fast Company, and covered by outlets including DDW, BBC, and National Geographic.